Why Fashion Brands Are Taking Their Campaigns to Exotic Locations

In the saturated world of fashion marketing, location can be everything. At Under a Palm Tree, we specialize in producing high-end fashion campaigns in exotic destinations — where the backdrop becomes as powerful as the clothing itself. From tropical beaches to lush jungles and cliffside villas, we help brands create unforgettable visuals that cut through the noise.

Here’s why more global labels are choosing to shoot fashion content far from the studio — and how we make it happen.

🌴 The Power of Exotic Locations in Fashion Campaigns

An exotic location adds an immediate aspirational quality to your fashion imagery. Whether it’s the white sands of Koh Samui, the volcanic cliffs of Bali, or the untouched coastlines of the Philippines, these backdrops create emotional depth, lifestyle storytelling, and visual drama.

Why it works:

• Creates immediate scroll-stopping impact on social media

• Reflects a sense of escape, luxury, or adventure aligned with your brand identity

• Elevates your visuals from standard studio shots to cinematic storytelling

• Provides diverse natural light and textures for stunning editorial results

📸 Case in point: Our recent campaign with Hurley in Koh Phangan, Thailand brought the brand’s ocean-inspired identity to life through vibrant jungle trails, golden beach light, and crystal-clear waters. The result? Editorial-level imagery that feels raw, real, and radiantly on-brand.

📸 Full-Service Fashion Photoshoot Production

At Under a Palm Tree, we offer end-to-end production for fashion shoots in remote and exotic locations. Our clients come to us for bold, beautiful, editorial-quality results — without the stress of managing it all.

Our fashion campaign production services include:

• Location scouting and permits in Asia & beyond

• Casting international and local models

• Creative direction and styling

• Professional hair and makeup artists (MUA)

• On-location photographer & videographer teams

• Underwater cinematography

• Drone cinematography for aerial drama

• Wardrobe logistics and product handling

• On-set producer to manage the shoot flow

🛠️ For the Hurley shoot, our team managed everything from talent selection to drone shots above breaking waves — all while staying aligned with Hurley’s global visual language.

🌏 Where We Shoot: Tropical Beauty, Global Reach

We’ve produced fashion campaigns in:

• Thailand 

• Indonesia

• India

• Morocco

• Philippines 

• Vietnam

• Sri Lanka

• England

• Spain

  
  

Looking for a runway-ready photoshoot in paradise? We’ve got the locations, crews, and creative eye to make it happen.

⚡ From Mood Board to Masterpiece

We begin with your concept — mood board, lookbook, campaign theme — and work backward to find the perfect location and creative crew. Whether you're launching a resortwear collection, an editorial fashion line, or a social-first digital campaign, we handle every detail with precision and style.

🌅 In the Hurley campaign, we translated their beach-meets-activewear vibe into cinematic frames — paddleboard sessions in paradise, 4x4 cruising on the island, and organic interactions with nature.

Your brand stays front and center. The location simply elevates the story.

✨ Make Your Next Campaign Unforgettable

In today’s crowded fashion landscape, ordinary no longer cuts it. Let your next campaign speak volumes with iconic visuals in exotic locations that resonate globally.

Under a Palm Tree is your trusted fashion production company in Asia — delivering world-class content, in world-class locations.

📩 Let’s create something unforgettable together:

hello@underapalmtree.co